PAST PROJECTS

Touro University

Touro University is an educational institution with 25+ distinct locations in the US, including New York Medical College. I was hired to help Touro grow their organic traffic and manage massive content overhauls for different schools, with a specific focus on healthcare education.

Project Focus:

SEO Keyword Research
SEO and Site Auditing
Content Planning
Traffic Analysis


Estimated monthly traffic from 2021 to 2024. Most SEO updates published 2021/2022.

Est. monthly traffic value over a 4-year period. Most growth is from a single search-optimized page (Sonography).

Goal:

Bring more relevant traffic to college program pages. Grow brand presence and traffic in general for five different subdomains.

Results:

✅Tripled SEO traffic for program pages (School of Health Sciences)

✅Yearly estimated traffic value for one program page grew from $20k to $140k (NYSCAS)

✅Managed multi-year content overhaul involving 100+ site pages and 80k+ words of SEO content

Highlights:

  • Gained natural backlinks from Mastercard.com, Yahoo Finance.

  • Increased traffic by 2000% using a single optimized article (Touro College Illinois)

  • 300+ pages linked in Google AI / ChatGPT (NYMC, Touro.edu)

CadCamNYC

CadCamNYC is fine jewelry manufacturing company based in Manhattan. I worked with the CCNYC team to build out a comprehensive content strategy to grow their traffic and brand in three different jewelry niches.

Project Focus:
Managing Writers, Designers and Artists
Full-Scope Content Creation
Competitor & Industry Analysis
Copy and Ad Writing

Developed a content strategy that grew traffic from almost nothing to tens of thousands of visits per month.

Number of ranking keywords in the top 20 positions on Google.

Goal:

Generate leads organically by building a content strategy from the ground up. Crafting the company’s voice, storytelling and brand message to laser-focus on specific areas of the jewelry market.

Results:

✅Grew traffic 19x over a 3-year period.

✅Significantly reduced the need for paid ads and shifted most of the company’s leads to organic.

✅Generated ~20-30 high-value consultations per week from just organic traffic.

Highlights:

  • Ranked #1 on Google for years for highly valuable industry keywords like “gold vermeil” & “how to become a jewelry designer”

  • Developed Facebook ads with an average CTR of 6-7% (industry average 1.5%)